I developed the website for Boxed Steps, an online wedding dance course that teaches couples to learn and perfect their first dance from home through professionally produced video lessons.
Website development for a dance routine instructor.
Overview
This was more than a marketing site, it needed a full membership platform where couples could sign up, start a free trial, pay a subscription, and access gated video course content on any device. The focus was a robust, secure build that handles registration, payment, and member-only access smoothly, wrapped in an engaging site that converts visitors into members.
My solution
Built a full membership system where couples can sign up, access a free trial, and unlock member-only video lessons across dance genres, with a shared account that lets both partners log in and learn from any device.
Developed a seamless sign-up, payment, and subscription flow, including free-trial handling and self-service access, giving new members instant entry to their course content while managing recurring billing reliably behind the scenes.
Built an engaging, well-structured site with clear course pages and location landing pages designed to attract and convert couples, all optimized for fast performance and a smooth experience across every device.
Results
The finished site works as a complete membership platform – letting users sign up, subscribe, and access gated video lessons seamlessly from any device. The trial and payment flows give new members instant, frictionless access while handling recurring billing reliably in the background, and the conversion-focused build and location pages help turn visitors into paying members, all performing smoothly across every device.
