I designed and developed the website for ViewSafe, a UK manufacturer of a modular condition-monitoring system that lets engineers safely inspect and maintain live electrical switchgear across marine, offshore, and energy environments.
Overview
ViewSafe’s product is technical and modular, a single installed base unit paired with interchangeable slides for thermal imaging, partial discharge inspection, visual inspection, and CO2 emergency access. The challenge was to make a complex, engineering-led product instantly clear to specifiers and buyers, while conveying the professionalism and expertise expected in a safety-critical industry.
My solution
Designed intuitive product and "how it works" sections that break the modular base unit and slide system down into a simple, three-step process, making a technical, engineering-led product easy to understand for specifiers and decision-makers without diluting its credibility.
Built a bespoke portfolio post type to showcase real-world installations across high-profile marine, offshore, and energy clients, turning an impressive track record into a scalable, filterable proof point that reinforces trust and industry authority.
Delivered a polished, brand-led design that signals expertise and reliability in a safety-critical sector, developed on WordPress for easy content management and built to perform quickly and responsively across every device.
Results
The new site presents a complex, engineering-led product with genuine clarity, giving specifiers and buyers an immediate understanding of how the modular system works and why it matters. The custom installation portfolio turns ViewSafe’s impressive client track record into a powerful, scalable trust signal, while the brand-led design reinforces the professionalism and expertise expected in a safety-critical industry. The result is a confident, credible presence that supports enquiries and quotation requests across every device.
